In order to get a better understanding on what Massage Master offers, we figured that their website would be a good way to start. The website design is user-friendly and easy to navigate. They choose brown as their colour combination for their website design, which is quite appropriate as the colour has an emphasis on health and wellness due to its natural and neutral element, which make us feel more attracted to their branding.
Massage Master provides potential customers a sneak peek of the rooms that they have. This gives them a certain perception on what they can expect to see based on the pictures of their facilities.
Massage Master offer two types of membership packages for their loyal customers, namely normal and platinum memberships. Normal memberships costs $10/year with platinum membership costing $50/year. Platinum members are entitled to a complimentary 1-hour body massage on their birthday month.
The website also has an online spa menu that list out the range of services that they offer, which includes foot reflexology, body scrub, gua sha and many others. It also compares the price of these treatments in terms of the normal price and member price. As you can see in the photo below, the difference is not much although it will be more worth for regular customers to sign up as members.
The website does not indicate any specific payment method, however it does state that all appointments will only hold for 15 minutes.
Massage Master also market their spa services on other social media platforms such as their Facebook page. This represents another way for the public to check out the information about them, especially the offerings they have as well as any posted reviews. They also constantly update on their Facebook page and its official website, when it comes to promotion. Coincidentally, we also found out about their latest promotion through their Facebook page.
For instance, buddy promotion offers treatments for two people with body massage at $99 and foot reflexology at $77. We also noticed the same promotion on their banner that is placed right outside the shop. This could have been for the purpose of attracting nearby customers that walk in front of their shop.
Massage Master also has an ongoing promotion; Happy Hour (11am-6pm) and Night Owl (12am-3am) promotion that offers customers an attractive price for them. This promotion is to encourage customers to come during non-peak hours so as to ensure that they are able to have a pleasant, unrushed massage experience.
Besides the services that they offer, it is hard to see any retail strategies being practiced as they do not have any products available for sale, be it essential oils or other facial products. The only obvious strategy could be bundling promotion where there have a set treatment, combining both body and feet massage.
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